Copywriting for Radio: "Robert Goulet" for The Simpsons

Client: 20th Television. Agency: Paul & Walt Worldwide. Producer: Paul Fey. Copywriter: Walt Jaschek





This radio commercial, part of a campaign we created to promote the national, syndicated launch of "The Simpsons," was the winner of the Radio Mercury Award for humor. It also won "Best of Show" in the St. Louis Addy Awards.

Radio Script: "Robert Goulet" for "The Simpsons"
ANNOUNCER: And now, mister Robert Goulet reads from "The Writings of Bart," the collected, after-school blackboard writings of young Bart Simpson. Mister Goulet.
SFX: CLASSICAL MUSIC, UNDER
ROBERT GOULET: I will not trade pants with others.
I will not do that thing with my tongue.
I will not Xerox my butt.
A burp is not an answer.
I will not pledge allegiance to Bart.
I will not eat things for money.
I will not bring sheep to class.
I will not instigate revolution.
My name is not Doctor Death.
ANNOUNCER: To experience all of Bart's after-school blackboard writings, watch every classic episode of The Simpsons.
ROBERT GOULET: I will not call the principal, "Spud Head."
ANNOUNCER: The Simpsons. Now five times a week.

Copywriting for Sales Promotion: Brett Hull Comicbook Mini-Series for McDonalds and St. Louis Blues

"The Golden Adventures of Brett Hull:" A comicbook mini-series and a McDonalds Happy Meal promotion in 1995. Clients: McDonalds, Coca-Cola, St. Louis Blues. Agency: The Patrick Company.  Artists: Don Secrease, Bill Lux, Rick Burchett and Bill Vann.  Writers: Walt Jaschek, Brock Hanke.